ProtinexLite is positioned with multi-benefits like Weight Management, Active Lifestyle, Diabetes Care and Good Muscle Health
New Delhi, 15th February 2019: Nutricia International Pvt Ltd (Danone India), with its mission ‘to bring health through food to as many people as possible’, has introduced a healthier member to its nutrition portfolio – ProtinexLite, part of the core portfolio of leading adult nutrition HFD brand Protinex. New ProtinexLite promises to cater to today’s health conscious consumers who seek the benefit of both High Protein and zero sugar. ProtinexLite comes with a superior formulation of Zero Sugar,Low GI, High Fibre & 27 vital nutrients, with an aim to address protein deficiency among adults in India.
In its endeavour to provide safe and nutritious food to consumers, Danone India has committed itself to FSSAI’s Eat Right Movement and pledged to reduce added sugar in its Protinex portfolio by 20% by 2020.
ProtinexLite has been pegged to strengthen the Core portfolio for Adult nutrition in a big way. It brings alive a much needed requirement of a high protein health drink with zero sugar for Adults. ProtinexLite is specially formulated with nutrients known to offer multi-benefits like Weight Management, Active Lifestyle, Diabetes Care and Good Muscle Health.
Commenting on this Mr. Himanshu Bakshi, Director- Marketing& HCNS, Danone India said, “Food companies have a vital role to play in enabling healthier lives through healthier food choices. We strive to meet the needs of Indians through health-focused product offerings responding to today’s and tomorrow’s food trends. Launch of products like ProtinexLite answers to the ever-expanding consumer need landscape with compelling, differentiated USP of Zero Sugar & High Protein.”
Sharing his views, Dr. Nandan Joshi, Head – Nutrition Science & Medical Affairs, DanoneIndia said, “Some people believe that Protein supplements are only for specific medical conditions, which is not true. While some may be more suitable as per one’s health needs, not many people are aware about the right amount and type of protein to consume. This is important because meeting one’s daily protein requirement is essential to maintain good muscle health. In special cases, such as, diabetes and obesity, it becomes necessary to consider options that have no added sugar”.
“Protein is an important nutrient of my daily diet and with the new ProtinexLite, I am positive that not only will I be able to meet my daily protein requirement but also do it in a better way with ‘no sugar’. I am truly proud of my association with Protinex and I hope to continue to spread the message of protein rich diet for active lifestyle & good health amongst the masses.” said, Protinex brand ambassador Mahesh Babu.
“Danone is making concerted efforts to build the importance of Protein in Muscle Health, We truly believe that poor Muscle Health is a big health concern that Indians need to focus on. Protinex recently launched its new campaign #ProtinexForMuscleHealth to establish the importance of protein for good muscle health among Indians.”, adds Himanshu Bakshi.
Protinex is a trusted brand with a history of more than 60 years. It is one of India’s most prescribed nutritional supplements that is scientifically formulated with the power of hydrolysed proteins that caters to the nutritional needs of adults and children. It comes in different flavours like elaichi, tasty chocolate, vanilla and original. There is a special variant for Diabetics and one for pregnant women by the name Mama Protinex.
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. With products being present in over 120 markets, Danone generated sales of approximately €24.7 billion in 2017. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone India embodies a holistic approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.