Protinex Mango is positioned as a nutrition supplement exclusive for the Indian palate
Mumbai, 24th April 2019: Nutricia International Pvt Ltd (Danone India), with its mission ‘To bring health through food to as many people as possible’, announced the launch of a new mango flavoured Protinex variant today. Protinex is a leading adult nutrition Health Food Drinks (HFD) brand in India that has a rich heritage of six decades. With this innovation, Danone aims to address protein deficiency by providing a protein supplement in a new flavour which is loved by Indian consumers.
Speaking about the launch of Protinex Mango, Mr. Himanshu Bakshi, Managing Director, Danone India said, “At Danone, we are committed to introduce products that match the local nutritional and taste requirements. The new flavour resonates amongst Indians across age groups and weare hopeful that consumers will adopt it in their daily diet as it unites the twin benefit of taste and nutrition.Protinex is the market leader in adult nutrition segment and has managed to build a strong consumer trust over the years with its adult nutrition portfolio as well as the Infant nutrition offerings with advanced science”.
Protinex is a high-protein and low fat nutritional supplement with vital nutrients to support immunity, lean body mass and active aging.The Recommended Dietary Allowance (RDA) of protein for a healthy adult man and woman is 1.0gm per kilogram body weight per day.However, in India, more than 70% Indians are protein deficient and 93% of Indians are unaware of their ideal protein requirement as per a study conducted by Kantar IMRB in 2017.
“Protein is an important nutrient which is required for the overall well-being of an individual. It is important for several functions like repairing and building of tissues, acting as enzymes and supporting immune system. Inadequate protein intake in the diet along with poor lifestyle can lead to poor muscle health which manifest in the form of fatigue in short term and loss of muscle mass over long term. It is paramount to introduce protein in daily diet through food and other health interventions like Protein supplements which help to plug in the gaps in diet. Doctors across India have trusted Danone products for the last six decades.”says Dr. Nandan Joshi, Head –Nutrition Science & Medical Affairs, Danone India.
In February 2019, Danone India introduced Protinex Lite for consumers who seek the benefit of both High Protein and zero sugar. In its endeavour to provide safe and nutritious food to consumers, Danone India has committed itself to FSSAI’s Eat Right Movement and pledged to reduce added sugar in its Protinex portfolio by 20% by 2020.
Protinex is available in several delicious flavours – Original, Chocolate, Vanilla, Fruit mix and Elaichi.Resonating with India’s love for the summer fruit, Mango flavour is the latest addition to the Protinex portfolio.
Protinex is a trusted brand with a history of more than 60 years. It is one of India’s most prescribed nutritional supplements that is scientifically formulated with the power of hydrolysed protein that caters to the nutritional needs of adults and children. It comes in different flavors like elaichi, tasty chocolate, and original. There is a special variant which has zero sugar, a special supplement for pregnant women by the name Mama Protinex. It also has Protein biscuits- Bytes which offers Protein on the go.
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company with sales of approximately €24.7 billion in 2018 and a presence in over 120 markets. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone India offers a range of specialized products across life stages that includes pregnancy, infants, young children as well as adults, under recognized Indian and global brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.