Protinex Diabetes Care to empower diabetics in India with smart nutrition and free glucose monitoring
November 2025: As India continues to grapple with a growing diabetes burden, Danone India has announced a powerful initiative to make diabetes management simpler, smarter, and accessible with Protinex Diabetes Care (PDC). In collaboration with BeatO, the initiative combines advanced nutrition with digital glucose monitoringto support Indian adults in managing diabetes more effectively.
Key Highlights of the Initiative:
- Free glucose monitoring with every purchase: For every 400g pack of Protinex Diabetes Care purchased on BeatO, consumers will receive a free glucometer from BeatO, empowering regular self-monitoring of blood glucose at home. Through BeatO’s digital ecosystem, Danone aims to reach over 4 lakh diabetic users across Indiac. https://tinyurl.com/ProtinexDiabetesCare
By integrating smart nutrition with proactive health monitoring, Danone aims to help millions of adults living with diabetes, take charge of their well-being. Together, these collaborations reflect Danone mission to bring health through food to as many people as possible
Ms. Priyanka Verma, Marketing Director, Danone India, said: “At Danone India, we believe the future of diabetes care lies in making small, smart choices every day. Our work with Protinex Diabetes Care isn’t just about a product, it’s about redefining how India manages diabetes. By bringing together science-led nutrition, monitoring tools, and trusted health partners, we are helping people living with diabetes manage their sugar levels, overall health and be a partner of choice in their diabetes journey”
According to the latest data from the International Diabetes Federation (IDF), India is home to approximately 89.8 million adults (aged 20–79) living with diabetes — among the highest in the world. Alarmingly, a significant proportion remain undiagnosed or are not optimally managed.
A national survey published in JAMA Network (2023) revealed that only 59.4% of diagnosed adults reported taking medication, and just 65.5% of those treated achieved adequate blood glucose control. Moreover, the age of onset is getting younger, and diabetes-related complications are on the rise.
In this context, Protinex Diabetes Care seeks to shift the national conversation from reactive care to proactive prevention; from managing symptoms to building smarter daily habits.