Mumbai: Protinex, the flagship brand of Danone Indiahas launchedits new Protinex sachet range to make protein intake more accessible for consumers in India.This initiative aims to bridge the protein gap in India by offering high-quality nutrition in an economical and easy-to-consume format.
India is grappling with a significant protein deficiency, with studies revealing that nearly 73% of adult Indian diets are deficient in Protein. Moreover,access to protein-rich nutrition remains limited due to affordability and availability concerns. Protein is an essential building block of life and must be consumed daily, as it is not stored in the body like other nutrients. It plays a vital role in supporting the body’s ongoing repair and maintenance processes, promoting sustained energy levels and strength throughout the day.Recognizing this gap, Protinex has introduced easy- to- consume sachets that offer a cost-effective solution for individuals looking to incorporate protein into their daily diet.
Designed to complement modern, on-the-go lifestyles, Protinex is democratizing protein making it accessible to millions of Indians in an affordable and convenient format. These sachets cater to working professionals, students, and homemakers seeking a simple yet nutritious dietary solution. It is easily dissolvable in milk or water, and offer a seamless and hassle-free way to incorporate essential nutrients into daily routines.
Speaking about this strategic expansion, Sriram Padmanabhan, Marketing Director of Danone India said, “Protein deficiency remains a pressing concern in India.At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient for individuals, thereby supporting India’s journey towards better health and nutrition.”
Available in Chocolate and Vanilla flavors, Protinex offers 25 essential nutrients at an affordable price of just INR 25. It isideal for consumption at the office between meals or while traveling, ensuring one never has to compromise on their health, no matter where they are.
Aligned with Danone’s mission to promote health through food, Protinex furthers the commitment to providing optimal nutrition without compromising on essential nutrients that support overall health, muscle strength, immunity and cognitive development.It continues to play a crucial role in enhancing the health and wellbeing of individuals across India when paired with a balanced diet and healthy lifestyle.
AboutProtinex
Protinex is India’s leading nutrition brand and is known for its range of high-quality protein supplements.
The brand ha been a trustedname forover 65 years and is committed to promoting good health and wellbeing.
About Danone
Danone is a leading multi-local food and beverage company building on health-focused and fast-growing categories in 3 businesses: essential dairy & plant-based products, waters, and specialized nutrition. With its ‘One Planet. One Health’s frame of action considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from the Wockhardt group. Danone India embodies an integrated approach offering a full range of products across life stages under recognized brands like Aptamil, AptaGrow, Neocate, Protinex, Dexolac, and Nusobee.
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