The Protein Week 2020: Danone India and CII take a pledge to sensitize Indians on the role of protein in building immunity

26 Nov 2020

Danone develops first-of-its kind Immuno- Nutrient Calculator to help Indians check if their daily diet has all important nutrients to strengthen their immune system

New Delhi, July 23, 2020: Danone India, in collaboration with Confederation of Indian Industry (CII), today launched the fourth edition of The Protein Week, which is celebrated annually between 24 – 30 July, to raise awareness about the importance of protein, a nutrient which is integral to building immunity.During the current public health crisis, the world’s attention has turned to health, wellness and immunity and The Protein Week 2020 is dedicated to educating people about maintaining good health through nutrition.

Protein deficiency continues to be a major health concern in India, and according to an IMRB survey, seven out of ten Indians are protein deficient and 93% of Indians remain oblivious to their daily protein requirement. Danone India is committed to inspiring healthy eating habits through its sustained advocacy programs with partners. Immunity is difficult to measure and to address this challenge, Danone has developed a first-of-its kind Immuno- Nutrient Calculator, which helps people assess the intake of relevant nutrients in their daily diet that support immunity and enables them to take necessary steps to improve their nutrient intake for building immunity. The calculator developed in association with nutrition experts from Fitterfly. It is an easy to use tool, that allows people to take corrective actions in their diet to boost immunity.

Speaking on the initiatives, Mr. Himanshu Bakshi, Managing Director, Danone India “At Danone, we are committed to addressing local public health challenges through product innovation and solutions and we aim to inspire healthier eating and drinking habits among consumers. As studies indicate that Indians consume insufficient protein in their diet, Danone India has been organizing The Protein Week since 2017 to tackle issues related to protein deficiency through public awareness campaigns with partners. We are excited to partner with CII in this important health mission, with a pledge to reach people through various initiatives planned during the week.”

Speaking about the initiative, Ms. Vinita Bali, Chairperson, CII National Committee on Nutrition said, “CII and Danone India have the same vision of catalyzing private sector response to public health challenges in the country and in the current clime, building immunity is a priority. To address the need of the hour, we work closely with organizations and industry leaders who strive to bring about a positive change in society. This pandemic has impacted the world badly and as we grapple with the new normal,it is important that each one of us take responsibility for our own health and that of society. Through this partnership with Danone, we aim to sensitize Indians about the role of protein and nutrition in building – immunity which is the need of the hour as several studies have shown.”

About Danone

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on three business lines: Essential Dairy and Plant-Based Products, Specialized Nutrition and Waters. With products being present in over 120 markets, Danone generated sales of approximately €25.3 billion in 2019. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone India embodies a holistic approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex

For more information please contact:

From AvianWE From Danone India
Aniket Singh Saran
+91 9560476715
aniket@avianwe.com

Julia Joseph
+91 9711812486
julia@avianwe.com
Geetu Batra
+91 9873458682
Geetu.batra@danone.com